Article Marketing Blog:

In this article I will discuss the pros and cons of submitting press releases vs. articles to syndication networks worldwide and the many benefits of both useful marketing tools.

1st, What Is The Difference?

Press Release:
A news piece is created to let the public know about something NEW* within your business whether it be; updates, upgrades, partnerships, closures, openings, or policies. This strategy helps to notify news sources, and journalists in the hopes that they will use your material to showcase your company for an upcoming story.

Articles and Tips:
An informational piece is created to teach visitors about any given subject in the effort to showcase your talents and professional knowledge. This strategy helps to drive traffic to your company's website(s) to increase sales. The material your reading has been created to help you determine the difference between a press release, and an article.

The question here isn't IF we should create, and submit press releases to distribution networks and wire services. The question is whether you should pay for wire services to mass market your news, or simply submit press releases to directories for free?

Press release distribution has been around since newspapers have been printing the local news. These days, anyone can search online and find literally 10's of thousands of local print and online media to submit press releases to. With the introduction of article marketing to the internet community many years back, companies can now distribute news in many different ways.

Press release marketing online can take a great amount of effort for many companies to accomplish mass viral marketing efforts. The greatest tool to multiply those efforts is through RSS news syndication...

For those of you know don't know yet, RSS (Real Simple Syndication) allows webmasters and syndication directories to view, post, and manipulate press release headlines, descriptions, and sources at will. This 'file' shows the last 10, 20, or even 50+ news headlines generated by your company. With this 'file' as I call it, you can then mass-produce your news to areas online you may have never dreamed of before!

Increasing a company s PR is crucial for the viral marketing aspect of 'getting the word' out to potential clients, and news reporters. One of the oldest methods for increasing public relations for any business is through the process of submitting press release syndication news.

These days, companies of all sizes have the ability to 'get the word out' effectively. Because of the distribution power of the internet, companies no longer have to depend on wire services to get PR exposure locally or worldwide.

Many companies who submit information to press release directories have this idea that what they submit is news related, but the reality is that their article is not news related at all, but in fact a self-promotion ad!

Don't make the mistake of submitting self-promotion vs. news!
Editors don't want to see self-promotion submitted to their press release directory at all. Self-promotion is a cheap way to spam online. In fact, many companies may find their entire accounts simply deleted because of unwanted material they submit online and are left with questions as to why. Here's how to avoid this crucial mistake...

Do you submit articles online for your clients? Do you want to hire a PR manager to submit articles for you? Do you need to hire a ghost writer? This article will go through what you need to know when it comes to submitting articles for your clients, and it will also go through what submission managers & ghost writers should do for their clients.

RSS (Real Simple Syndication A.K.A. Rich Site Summary) & Atom feeds might be your most valuable tool when submitting articles online. Your websites might be getting a great amount of traffic, but without properly using RSS/ATOM/XML feeds, you might be loosing out on potentially double.

When you submit articles for many years, your articles get republished all over the internet. An article that was submitted 5 years ago may still even be republished to this day. It is so important that you revisit article directories in order to change your author resource box for all of your articles at least once a year...

The art of checking up on your articles is pretty straight forward. Searching, finding, and updating information can be a real task. This article (Part 2/10) will go through the process of double checking the quality of your articles online.

Step by step, I will show you what it takes to create an effective article marketing campaign that really delivers results. Within this article (part 1/9), I will go in-depth into what article directories are looking for when you submit articles online. I will also help you to stay away from dreaded "pending" and "denied" submissions.

When submitting articles online, you need to pre-setup your article within a text editor before you submit your article. You do this to ensure that the article submission process goes smoothly with no returned articles with problems. This also ensures that you do not submit content with unwanted code in the background.

This article discusses the importance of giving yourself the credit for your articles before you post them to other article directories online. Do not post your articles online before you perform this important step.

Creating your article description can be just as effective as creating your article title. Failure to create a proper description for your article may help to deter visitors from reading the rest of your article all together.

Creating author accounts is a very tedious job. This process can take anywhere from 2-5 days to complete because of the "email verifications" that get sent to you over a couple of days. Once complete, you'll have a great list of article directories to submit to in the future.

With the great shift of companies submitting articles online for self-promotion, comes a great opportunity for those who can offer services to speed up this process. In the past SEO companies never thought that one day they would be able to add a new service to their repertoire. Article submission online is a big booming business, but the problem when hiring someone to submit articles for you is that you need to watch out for companies that help themselves before helping you.

Now that you have your Simple Text & HTML setup for submission online, open up one more text file for miscellaneous information that will be asked of you from various article directories online. I typically will create a file like this for each article that is submitted online.

A new fad is happening between certain new authors world wide who submit articles online. This new fad is not helping the industry and hopefully article directories owners will help to put a stop to it quickly...

This article goes through the article submission process and helps you to determine whether or not it's worth submitting articles to low page ranking web sites, and article dashboard copycats.

Within part 2 we learned... Should I Use Double Lines To Format My Article? Should I Use Paragraphs, or No Paragraphs? Should I Use Quotes For Every Paragraph, or Main Point? What HTML Can I Use Within The Body? This final tutorial will go through any miscellaneous topics not covered within the first two articles.

Within part 1 we learned about... How Long, or Short Should Your Article Body Be? Should I Ever Use "Hard Breaks"? Should I Have Links Within My Article Body? Should I Include Author Information Within The Body? This tutorial will go beyond these questions and go through 4 more important learning steps.

This above all will be one of the top 5 tutorials you should learn, and reference later on. This tutorial could mean the difference between getting approval ratings from editors all across the board, or simply having your articles sent back to you as problematic, or even deleted!

When writing articles for online marketing purposes, there are two different types of articles you can write; timeless, and time-sensitive articles. There’s a big difference between the two of them. Writing a good mix between the two can help to deliver residual traffic, and a great boost of traffic at the same time. You don't want to always use just one or the other. Let's take a look at the differences between them...

YES & NO! The reason I say "Yes & No" is because, some article directories allow simple html within your article submissions, and others don't at all. Like I've mentioned before, it benefits you to create multiple author resource boxes to accommodate for the different requirements each article directory has for their authors.

In every industry, there are topics for writing articles that I call "Gem Topics". These topics usually yield high amounts of traffic and are sometimes controversial. These "Gem Articles" are usually topics in the world today that are on the minds of many people, and have a direct impact on society.

HOT! HOT! HOT!

People everywhere are news buffs. We as humans need to stay up-to-date almost to the second on topics that interest us.

In 2006, people world wide became successful authors over night. Through blogging, social netting, article marketing, and forum posting. With this boom of net writing, there is a new breed of spammers growing daily!

I call them "SpamWrite's", writers who spam online! There are 3 different types of spam writers; bloggers, ezine article writers, and forum posters...