Of course, there's no better way to get massive exposure than by paying well known wire services to syndicate your press release on a large scale to 10's of thousands of media contacts, but this method of increase public awareness is not what we need to learn here, nor is it free.
How To Get The Word Out For Free:
1) Create A Blog:
Most people are aware that blogs help to distribute words, feelings, thoughts, tips, and even news. If you don't have the resources to create your own company news syndication section, a blog is the simplest, most effective way to promote news events related to your business. With all the tools available these days, a blog can help you to not only publish your news, but to share it worldwide within blog directories, web 2.0 social networking websites, blog syndication directories, and RSS feed directories.
To create a free blog, go here:
In fact, many news portals accept blog submissions for company news updates. If you go to http://blogsearch.google.com/blogsearch?hl=en&client=news, here you can find news relating to your business that has been published in other online news sources, and blog related sources worldwide.
1a) Have A News Section Within Your Website:
If you have an in-house developer on hand, have them create a section dedicated for your press releases. This section should all tools such as;
- Print feature
- Reprint feature
- Link to feature
- Subscribe RSS
- Rss feed
- Bookmark feature
2) Include Your Company RSS Feed:
When submitting press releases online or adding blog posts, don't forget to promote your companies RSS feed for syndication directories to use within their search results. An RSS feed allows webmasters and publishers to easily view the last 10, 20, or 50 headlines from your company, and also gives them the ability to add those headlines to their own website.
Most blogging sites, article directories, and press release directories create a unique personal rss feed for each of their members. All you need to do is use one of them to promote online.
Once you have 5 or more posts within your personal RSS feed, submit it to RSS syndication directories online. Submitting an RSS feed is the same as submitting a business directory listing online. You can easily find numerous amounts of these specific types of syndication sites by simply searching within Google, Yahoo, or MSN.
A couple RSS syndication directories I recommend:
3) Submit To Press Release Directories:
PR directories are a little different from news websites; they help to showcase your news information to media contacts, visitors locally, worldwide, and also help to boost your company’s traffic. This is the magic to getting the word out with little to no budget at all. There are literally 100's of good, well known press release directories online that will accept your news pieces for syndication.
Many of these press directories have already syndicated their news releases to distribution networks around the globe. In turn, they've already done the leg work for you. All that is required on your part is to create a business account, and then start submitting your company’s news.
Am I Guaranteed That Journalists Will Use My News?
Nothing is guaranteed, but you have to remember that the purpose of submitting press releases is to help with your public relation efforts. Online submissions may not go to print, but what's the difference when your sales start increasing and people start recognizing who you are!?
The key in business is to promote, promote, promote. Setting your company up with a news blog/website, promoting an RSS feed for syndication, and submitting news to press release directories will greatly increase public awareness and help to expose your business 10x better than if you didn't do anything discussed in this small tutorial.
About The Author:
Martin Lemieux is the president of Smartads, helping companies around the globe to promote their business online through:
http://mind-power.Smartads.info - Business article directory
http://www.prarticle.com/press-release-tips/ - Press Release Marketing
http://www.Article99.com/ - Authors Club
Copyright ©, Smartads - All Rights Reserved. Reprints accepted as long as the entire article remains the same.
This article has a lot of information about the submitting press releases online or adding blog posts. It has very useful information. Due to this I have a got a lot of information.
----"Thank u for your valuable information."------
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helen [Posted By: helen2008]
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