Submit Press Releases - Paid vs. Free?

Paid Wire Services:

Unlike PR directories online, many paid wire services have been around for 20, 30, even 40+ years and have been servicing newspapers and journalists for local or even international news reports.

Some of the largest news-wire services include:

• MarketWire
  
• PRNewswire
  
• The Canadian Press
  
• PRweb
• + Many more
  

These types of companies have relationships with thousands of media contacts across the globe and they ensure that your company's press releases are distributed to the right people, in the right locations.

Cost Vs. Benefit:

The price to submit a news piece can cost anywhere from $150+ per. For most small to medium size businesses, this marketing price tag can be way out of their league. You must remember that submitting a news wire doesn't necessarily guarantee that anyone anywhere will use your information. This just ensures that you get the most exposure possible. Most news-wire services also syndicate your news release online as well which is an added bonus to their service.

The benefits are definitely the massive amount of exposure your company could potentially receive anywhere throughout the globe. But, like I mentioned before, the costs involved can be pretty high.

Free Press Release Directories:

Unlike wire services, PR directories have only been around for let's say less than 10 years, maybe even less. This marketing method is fairly new but picking up speed extremely fast. With the introduction of bloggers, social networking, and web 2.0, the internet can easily deliver more news faster than any other reporter in the world.

Although this style of reporting is not meant for print, it still gives companies extremely good results for those who capitalize on this very niche market. To date, there may only be a handful of really good press release directories, but I predict this will grow 300% over the next couple of years. As the internet starts to perfect syndicating news from millions of sources, people will be able to read 'it', hear about 'it', subscribe to 'it', share it, and research anything they like within milliseconds 'it' actually happening.

Today's News is Yesterday's History!

There's no more profound saying than that. On a literal sense; today's methodology of reporting news can, and may possibly be the thing of the past. Even now, reporters are becoming more and more reliant on blogs to update them on local news. Most reporters have created their own news discussion blogs in order to keep a personal contact with the people the closest to the latest and greatest stories.

In Conclusion:

If you have the budget for it, spend a little extra to make sure your press releases get's distributed through well known wire services worldwide. At the same time, don't forget to utilize the amazing opportunity the internet provides for distributing information about your company. Both methods are great marketing strategies every company should participate in.

About The Author:

Martin Lemieux is the owner of Smartads, helping thousands of companies to promote themselves online though;

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